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Following the announcement of our partnership with Brands at Work Group, Cassidy Knowles and Karen Kadin sat down with Paul Harvey from Meetings & Incentive Travel to discuss growth, culture and the challenge facing many agencies today: how do you scale without losing what made people want to work with you in the first place? The conversation explores the thinking behind the partnership, why both businesses have chosen collaboration over forced integration, and how founder-le

Over the last few years, sustainability at Chorus has evolved from a commitment into a working system. What started as a conversation about responsibility has become something much more practical: a way of designing projects, making decisions and continuously improving how we work. Today we are sharing our 2026/27 Sustainability Policy. This year's policy brings together everything we've been building over the last four years. It reflects the systems, behaviours and accountab

We're delighted to share that Chorus has won Best Creative Concept at the Micebook Awards 2026 for The Johnnie Walker Drop Trade Advocacy Campaign. The Johnnie Walker Drop set out to reimagine trade advocacy through a bartender-first experience, treating bartending as a creative discipline in its own right. The platform brought together motion art, sound, light and serve to create a multi-sensory brand world that could flex across markets while maintaining its creative integ

There’s a lot of talk about the importance of culture at work and less conversation about how it’s actually maintained. In reality, culture lives in repetition, simple and not overcooked (foreshadowed pun, ahem)
It lives in the moments that keep showing up; especially when things are busy, stretched, or changing. At Chorus, one of those moments is Tasty Tuesday. On the surface, it’s a shared lunch. Underneath, it’s a small but deliberate way we stay connected, creative and

Today marks an important milestone for Chorus as we join Brands at Work Group, a collaboration that feels right both strategically and personally. Since Chorus was founded in 2017, we’ve built our reputation on creating work that people connect with emotionally: brand experiences, activations, designs and communications that are felt, not just seen. That work has taken us from Hammersmith to global brands including Johnnie Walker, The Macallan, Montblanc, EY and Woodford Rese

In today’s crowded marketplace, where brand loyalty is fiercely contested, cutting through the noise requires more than scale or spectacle. By 2026, exhibitions and trade shows are being judged on something far harder to fabricate: meaning. The most effective experiences are those that feel crafted with intent, built on genuine understanding, and designed to leave people changed rather than simply impressed. This shift is most visible in the way experiential spaces are design

Crafting the Future of Luxury with Emello, Kiki McDonough and Montblanc Creativity is a listening game. You cannot tell an authentic story unless you truly understand what it is you are trying to say. The heavy lifting of creative work comes not from flair alone, but from graft: paying close attention, asking difficult questions, and listening with care. Deeply, deliberately, as though trying to hear not just what someone is saying, but what they mean. The subtext. The gaps

We often joke with our clients that we’ve worked on their brands more consistently than many of their own team members. And it’s true. Amid restructures, leadership changes, and shifting priorities, a loyal agency often becomes the vault of institutional memory, holding onto knowledge that might otherwise be lost in the churn. That memory goes far beyond past campaigns and strategy decks. It’s the intangible stuff: legacy messaging, hard-won audience insights, and, most impor