Chorus wins Best Creative Concept

We're delighted to share that Chorus has won Best Creative Concept at the Micebook Awards 2026 for The Johnnie Walker Drop Trade Advocacy Campaign.

The Johnnie Walker Drop set out to reimagine trade advocacy through a bartender-first experience, treating bartending as a creative discipline in its own right. The platform brought together motion art, sound, light and serve to create a multi-sensory brand world that could flex across markets while maintaining its creative integrity.

What began as a challenge to deepen brand love and strengthen connections within the trade became something much bigger: a creative system designed to travel, evolve and grow. Built as a flexible "kit of parts", The Drop allowed markets to adapt and localise the experience without losing the story at its core.

Winning Best Creative Concept is particularly meaningful because it recognises the thinking behind the work as much as the work itself. Creativity sits at the centre of everything we do at Chorus, and this project challenged us to combine cultural collaboration, experiential design and operational rigour into a platform capable of delivering at scale.

A huge thank you to the team at Johnnie Walker for their trust and partnership, and to everyone across Chorus who helped bring The Johnnie Walker Drop to life.

A brilliant night. An incredible project. And an award we're very proud to bring home. 🏆