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Diageo World Class Branding
Execution
Brand Identity
Expertise
Activation Playbook | Visual Identity | Brand Guidelines | Brand Architecture | Campaign Design | 2D Design & Art Direction
Date
2019
Location
Glasgow
Chorus created a distinctive graphic system that celebrated the artistry of mixology while drawing on culturally rich, Scottish-rooted references. We reimagined traditional tartan as something modern and abstract, developing angular, fractal-inspired patterns full of movement and energy.
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