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Woodford Reserve Global Bar Exchange

Execution

Brand Advocacy

Expertise

Advocacy Strategy | Audience Insight & Research | Creative Asset Design | Programme Delivery

Date

2023-Present

Location

Global

A pioneering advocacy programme designed to unite leading bar talent from around the world. Through curated itineraries, collaborative activations, and shared learning, the programme celebrates craftsmanship and community while empowering bartenders to elevate the guest experience.

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