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Woodford Reserve Global Bar Exchange
Execution
Brand Advocacy
Expertise
Advocacy Strategy | Audience Insight & Research | Creative Asset Design | Programme Delivery
Date
2023-Present
Location
Global
A pioneering advocacy programme designed to unite leading bar talent from around the world. Through curated itineraries, collaborative activations, and shared learning, the programme celebrates craftsmanship and community while empowering bartenders to elevate the guest experience.












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