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The Johnnie Walker Drop
Execution
Visual Identity & Global toolkit | Experience Design
Expertise
Ideation | Global Toolkit Design | Visual Identity | Activation Playbook | Product Interaction | 3D Visualisation | 2D Design & Art Direction | Strategic positioning | Advocacy Strategy | Programme Delivery
Date
2024/25
Location
Berlin, Athens, Edinburgh
A bold, sensorial journey shaped with cultural voices from music, fashion and art. Chorus created a distinctive visual system that blended contemporary design with heritage, flexing across digital, print, live and immersive VR.
Attendees were engaged with multi-sensorial tastings, cocktails from award-winning local bartenders and personalisation elements that reframed brand education.
