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Montblanc Global Toolkits
Execution
Global Toolkit
Year
2018 - Present
Expertise
Visual identity | Activation playbooks | Product interaction | Consumer Activation Guidelines | Storytelling & narrative development | 2D design & art direction
Since 2018, Chorus has partnered with Montblanc to design and deliver global activation toolkits that protect brand integrity while driving impact at scale. From creative concepts, experiential workshops to fully articulated visual systems, we build frameworks that ensure consistency across every market.
These toolkits are designed to create moments of resonance spaces for discovery, education and participation.
Our approach combines rigorous research, precise conceptual thinking and refined design with activation strategy that works in the real world. In close collaboration with Montblanc’s teams, we push creative boundaries while safeguarding the codes that define the brand.



















